✦ DESIGN & RESEARCH ✦ EXPERIENCE
✦ DESIGN & RESEARCH ✦ EXPERIENCE

About

About

About

Hey, I'm Liz!

I’m a product designer based in Philadelphia. I hold a B.S in Neuroscience, a B.A in Psychology, and a scholarship in Visual Arts. Design continues to evolve, and I'm someone who loves to learn and adapt alongside it.

I believe constraints breed creativity, beautiful design should be functional, and the best work happens when you're willing to learn from users, your team, and your mistakes. I'm drawn to projects with purpose, where design solves real problems, while looking pretty.

Framer

90%

Framer

90%

Framer

90%

Figma

96%

Figma

96%

Figma

96%

Webflow

80%

Webflow

80%

Webflow

80%

HTML / CSS

60%

HTML / CSS

60%

HTML / CSS

60%

My Experiences

Four years in behavioral research taught me how people think, marketing showed me what drives engagement, and now I'm building on that foundation as a designer.

JUN 2024 - PRESENT

Freelance Designer

I've partnered with startups and established companies to solve design challenges, like redesigning a VC's website, building accessible conference experiences, and creating enterprise booth concepts.

JUN 2024 - PRESENT

Freelance Designer

I've partnered with startups and established companies to solve design challenges, like redesigning a VC's website, building accessible conference experiences, and creating enterprise booth concepts.

JUN 2024 - PRESENT

Freelance Designer

I've partnered with startups and established companies to solve design challenges, like redesigning a VC's website, building accessible conference experiences, and creating enterprise booth concepts.

JAN 2023 - MAY 2024

Marketing Assistant

I supported university innovation programs through research-informed campaigns and compelling marketing collateral.

JAN 2023 - MAY 2024

Marketing Assistant

I supported university innovation programs through research-informed campaigns and compelling marketing collateral.

JAN 2023 - MAY 2024

Marketing Assistant

I supported university innovation programs through research-informed campaigns and compelling marketing collateral.

JAN 2021 - DEC 2022

Research Assistant

I conducted longitudinal studies on child development, stress responses, and neurodegenerative diseases. Conducted interviews, collected behavioral and physiological data, presented findings to PIs.

JAN 2021 - DEC 2022

Research Assistant

I conducted longitudinal studies on child development, stress responses, and neurodegenerative diseases. Conducted interviews, collected behavioral and physiological data, presented findings to PIs.

JAN 2021 - DEC 2022

Research Assistant

I conducted longitudinal studies on child development, stress responses, and neurodegenerative diseases. Conducted interviews, collected behavioral and physiological data, presented findings to PIs.

Process

Process

Process

My workflow is centered around understanding people

  • 01.

    Research & Ideation

    I start by understanding behavior, using psychology principles to identify pain points and user needs. Ideas flow when I understand who I'm designing for and why they need it.

  • 02.

    Concept Development

    I translate insights into design decisions that balance user needs with business goals. I make sure complex information is digestible without overwhelming users.

  • 03.

    Prototyping & Testing

    I create prototypes and iterate based on feedback from users, stakeholders, or testing myself. The goal is refining until the design feels intuitive and solves the actual problem.

  • 04.

    Final Product

    Whatever the deliverable, from mockups to complete designs across different mediums, I make sure it's polished, usable, and ready to go live or hand off confidently.

  • 01.

    Research & Ideation

    I start by understanding behavior, using psychology principles to identify pain points and user needs. Ideas flow when I understand who I'm designing for and why they need it.

  • 02.

    Concept Development

    I translate insights into design decisions that balance user needs with business goals. I make sure complex information is digestible without overwhelming users.

  • 03.

    Prototyping & Testing

    I create prototypes and iterate based on feedback from users, stakeholders, or testing myself. The goal is refining until the design feels intuitive and solves the actual problem.

  • 04.

    Final Product

    Whatever the deliverable, from mockups to complete designs across different mediums, I make sure it's polished, usable, and ready to go live or hand off confidently.

  • 01.

    Research & Ideation

    I start by understanding behavior, using psychology principles to identify pain points and user needs. Ideas flow when I understand who I'm designing for and why they need it.

  • 02.

    Concept Development

    I translate insights into design decisions that balance user needs with business goals. I make sure complex information is digestible without overwhelming users.

  • 03.

    Prototyping & Testing

    I create prototypes and iterate based on feedback from users, stakeholders, or testing myself. The goal is refining until the design feels intuitive and solves the actual problem.

  • 04.

    Final Product

    Whatever the deliverable, from mockups to complete designs across different mediums, I make sure it's polished, usable, and ready to go live or hand off confidently.

Tools that power my every day: